Digital Marketing Specialist
Meta Ads Specialist
Lead Generation Specialist
Growth-oriented Digital Marketer with experience in building and optimizing data-driven marketing systems to generate consistent leads.
IDR 1-2M
Weekly Budget Managed
Work Experience
Digital Marketing Specialist
PT. Arifindo Adiputra Ariaguna
July 2025 — Present
- • Enhanced campaign efficiency through daily monitoring and data analysis, maximizing ROI on a weekly budget of IDR 1–2 million.
- • Generated 100+ qualified leads per week through targeting optimization and creative testing.
- • Improved campaign performance by optimizing CTR, CPL, and conversion rates through data analysis.
- • Conducted A/B testing on creatives and audience segments, resulting in improved CTR and lead acquisition efficiency.
Founder & Digital Growth Strategist (Personal Project)
Luminara Media
July 2024 — Present
- • Achieved 1M+ organic reach within 3 months through strategic content distribution and experimentation.
- • Positioned Luminara as a digital media platform focused on content-driven growth.
- • Conducted content experiments to improve engagement and growth.
Marketing Communication (Digital Ads & Marketing)
PT Diamondland Propertindo
January 2025 — July 2025
- • Executed digital advertising campaigns to support property sales and improve lead quality.
- • Developed ad messaging based on customer segmentation.
- • Improved lead quality through targeting and funnel optimization.
- • Analyzed campaign performance to increase efficiency.
Content Writer & Social Media, Intern
PT Mataya Cata Kreasi (Intern)
February 2024 — May 2024
- • Produced 20+ content pieces monthly for 2 brands.
- • Increased brand awareness by 20,000+ within one month.
- • Collaborated with creative team (design, KOL, content).
- • Created content for Instagram & TikTok based on audience insights.
Core Competencies & Details
Performance Marketing
Lead Generation, Funnel Optimization, Audience Targeting, Campaign Optimization
Digital Marketing & Content
Content Strategy, Social Media Marketing, Organic Growth, Community Growth
Analytics & Tools
Google Analytics, Data Analysis, KPI Reporting, Campaign Performance Analysis
Marketing Tools
Meta Ads Manager, Meta Business Suite, Google Sheets, Canva, CapCut
Education
Politeknik Negeri Media Kreatif Jakarta
Associate Degree in Communication | GPA 3.35/4.0
August 2021 — August 2024
Languages
Bahasa Indonesia (Native), English (Intermediate – B1)
Soft Skills
Communication, Attention to Detail, Time Management, Problem Solving, Team Collaboration